Bachelor of Arts In Multi Media Communication (BA In MMC)

Program Outcomes (POs)
Department of Mass Media- Bachelor in Multimedia & Mass Communication (BA In MMC)

Bachelor of Arts in Multimedia & Mass Communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.

Outcomes of BAMMC program include:

PO1 Technical skills: Students should develop strong writing & editing skills, research & data analysis, critical thinking and adaptability. They have to be keen with the computer operations also.

PO2 Problem solving skills: The diversity of mass media formats and communication practices allows for creativity and flexibility in career selection. Individuals with an education in the field can pursue employment in a great number of areas, including marketing and advertising, entertainment, healthcare, journalism, public relations, non-profit and government, communications consulting, broadcast media, financial services, and foreign services.

PO3 Communication skills: Students should be able to communicate effectively with colleagues and stakeholders, both verbally and in writing.

PO4 Teamwork and collaboration: Students are made to the exposure to the new learning activities like group discussions, conducting classroom projects, making questionnaire and taking up the product banalization addition to industry-focused bachelor’s degrees in mass communication, there are also bachelor’s degrees that focus on mass communication research, the sociocultural impacts of mass media, and mass communication’s historical and contemporary role in politics, social justice, and cultural development.  

PO5 Ethical and professional conduct: Students should be aware of ethical issues when they are facing the society, as they have to face political, social, economic and religious aspects of the society. 

PO6 Lifelong learning: Students should have a strong base to face the society in a diplomatic way opportunities for the students- 

PO7 News Media Director: News media directors manage teams of journalists and the production of news stories. They possess an understanding of their readership and audience, create editorial calendars to address stories of interest, and oversee production of informative content around social, political, cultural, and economic issues.

PO8 Journalist: Working under the supervision of news media directors, journalists find, investigate, and write about or report on important events or issues that are relevant to their readers. They employ not only the written word, but also multimedia and eventer active technology to develop stories that engage readers while educating them Journalists often specialize within a given area of news media, such as politics, health, economics, or social issues.

PO9 Web Content Specialist and Web Producer: Web content specialists, including media specialists, search engine optimization (SEO) specialists and directors and web producers, are experts in crafting engaging and informative content for online audiences. They typically manage one or more websites or online properties (Such as social media accounts), and conceive of and implement content plans that address their target readerships’ interests. These professionals use search engine and web traffic analytics software to assess the performance of their website in terms of web traffic and reader engagement, and continually update their site’s content to ensure it stays relevant to their target audiences.

 PO10 Public Relations Director: Public relations directors manage the development and execution of strategic communication initiatives that help enhance a company or organization’s public reputation and manage a positive relationship with consumers, competitors, investors, and the press. They generally supervise a team of public relations staff and oversee development of media practices that align with the organization’s mission and values.

 PO11 Marketing Director: Directors of marketing manage the creation of multimedia advertising and other marketing assets that enhance brand reputation, engage consumers, and sell a product or service. These professionals also use marketing and consumer behavior analytics technologies such as search engine marketing analytics technology and customer relationship management software to inform their marketing strategies.

Program Specific Outcomes (PSOs)
Department of Mass Media- Bachelor in Multimedia & Mass Communication (BA In MMC)

PSO1 Understanding various forms of media, including print, broadcast, digital, and social media. They should be able to critically analyze media content and its impact on society.

PSO2 Effective communication skills, both written and verbal, suitable for different media    platforms. This includes the ability to write for print, broadcast, and online media.

PSO3 Graduates should be able to critically analyze media content, evaluate its impact, and think analytically about media-related issues and challenges.

Course Outcome (COs)
Department of Mass Media- Bachelor in Multimedia & Mass Communication (BA In MMC)

SEMESTER-I

BAMMEC-101 EFFECTIVE COMMUNICATION SKILLS-I

CO1. Orient the students in understanding the concept and process of communication and to enable them to the potential and limitations of various communication process.

CO2. Students will be able to inculcate the basic, fundamental models of communication in different media platform.

CO3. Grasping the concept of working pattern of communication in different criteria, skills to develop writing and identifying the barriers to communication.

CO4. Understand the quality and importance of better listening, categories the different types of listening.

CO5. Explore the media-oriented forms of reading.

BAMMEC-102 FOUNDATION COURSE-I

CO1. Develop a basic understanding of the Constitution of the country and its historical background.

CO2. Understand the significance of Fundamental Rights and Duties enshrined in the Constitution.

CO3. Analyze and evaluate the impact of Fundamental Rights on society and the individual.

CO4. Demonstrate an understanding of the legal framework surrounding Fundamental Rights and Duties.

CO5. Analyze and evaluate the role of the judiciary in protecting Fundamental Rights.

BAMMEC—103 VISUAL COMMUNICATION

CO1.Understanding visual communication apart from mass communication

CO2students with tools that help them to visualize and communicate with the world.

CO3.Introduce basic knowledge about theories and language of visual Communication.

CO4.Creating visual communication as a meaningful connection between massage and its   audience.

CO5.Ability to understand and analyze visual communication from critical perspective.

BAMMEC-104 FUNDAMENTALS OF MASS COMMUNICATION

CO1.Aquent the students to the history, evolution, change and the development of mass communication.

CO2.Introduce the students to various process and theories of communication.

CO3.Familiarize to journalism and role of the society.

CO4. Introduce different types of media their characteristics, merits and demerits.

CO5. Providing students an understanding of the importance of public opinion and role of journalism in framing it.

BAMMEC-105 CURRENT AFFAIRS

CO1. Develop a broad understanding of current events and issues of national and international significance.

CO2. Develop skills in analyzing and evaluating news and media sources.

CO3. Demonstrate an understanding of the historical, cultural, and social context surrounding   current events.

CO4.Understand the impact of current events on society and politics.

CO5.Develop critical thinking and analytical skills in interpreting news and media sources.

BAMMEC-106 HISTORY OF MEDIA

CO1.Develop a basic understanding of the history and evolution of media, including print, radio, television, and digital media.

CO2.Understand the cultural, social, and political context of media throughout history.

CO3.Analyze and evaluate the impact of media on society and culture.

CO4.Develop critical thinking and analytical skills in interpreting historical media texts and artifacts.

CO4.Understand the role of media in shaping public opinion and political discourse.

SEMESTER-II

BAMMEC-201 EFFECTIVE COMMUNICATION SKILLS-II

CO1. Advance the communication in different levels of media.

CO2. Make clear with the concept & steps of Translation.

CO3. Focus on the editing part in other forms of Print & Digital media.

CO4. Making the Classroom activity of Mind Mapping (Interpretation of Data) made a clear  understanding of the classification of comprehend students with precise writing.

CO5.Understand the Linguistic felicity to use proper grammar usage in communication.

BAMMEC-202 FOUNDATION COURSE-II

CO1.Develop a basic understanding of the Constitution of the country and its historical  background.

CO2.Understand the significance of Fundamental Rights and Duties enshrined in the Constitution.

CO3.Analyze and evaluate the impact of Fundamental Rights on society and the individual.

CO4.Demonstrate an understanding of the legal framework surrounding Fundamental Rights and Duties.

CO5.Analyze and evaluate the role of the judiciary in protecting Fundamental Rights.

BAMMEC-203CONTENT WRITING

CO1. Help to develop analytical, researching and better comprehension skills.

CO2. Recognizing the Grammar, Punctuation, Vocabulary Skills.

CO3. Understand the technical aspects of writing tools.

CO4. Acquiring advanced research ability to write on any topic

CO5. Engaging in the content writing, inform and educate with the steps of content.